At the beginning of the song it's silent with a man sleeping in a car with his head against the window. Instantly and obliviously you are able to tell that something bad has happened in which has caused the male to fall in to a type of depression. Once he enters the house the video cuts to a boy which reminded himself of him when in his youth stages and you see an instant colour gradient in the music video relating to a flash back in time. You see a person in a suit carrying boxes and in the background the house changes, you can tell it's a flash back if you look to the back of the room the technology is quite old. When he stepped into the house looking at the child reminded him of him when he was a child and his Father was moving stuff in, hence the lyric 'Can you hear me now?' referring to him being in heaven. (0:23)
It cuts to an old woman walking into the kitchen and him following closely behind but he has another flashback and sees his d
ad/granddad talking to him as child at the dinner table, again the change in contrast which relates to what Ann E Kaplan talked about (A music theorist) when the editing in music videos is meant to be noticed and that's what we clearly see during the build up to the beat of the song. (0:36)What Andrew Goodwin identified about music videos is that a music video is able to determine the genre of the song, again this is what we can see when I analyse this piece because it's a slow depressing song with a good tune/beat to go with it whilst flash backs play throughout the video.
The video, music and the atmosphere around the music video creates a loved but sad sensed ambience. You see it's a sad story with lots of flashbacks but the song is considered to be of house genre . And following what Carol Versailles mentioned that all those that combine within a music video could well be to create a strong representation of the aftermath of death, no matter what the music is like it can be represented in that way if the conventions combine.
As the music video proceeds on it gives us different types of evidence for a different story, as the beginning has the audience think that someone close to him may have died, he actually hasn't, the boy when he was younger tried to gain the attention of his father but his father was doing something else to which led him to messing up his sculpture painting and going ham at the child. This then cuts back into reality where he goes outside to see his father who looks very white and pale indicating his age and his health. It then powers through a series of flash back only to find out that the man was going through dementia which led to forget who he was.
However the young man did something his father would remember when he forgot who he was.
Which led to the end of the music video with a flash and him running into the house and hugging the father as it all played in his head.
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