Research: I Took A Pill In Ibiza - Mike Posner / Seeb Remix Essay (2)

The music video starts off gradually as it shows a young male (Perhaps in his twenties) taking some pills which not only sends him 'loopy' but the video too. This follows on from Andrew Goodwin's theory where the audience is able to see the effect of the drugs. We see the effect that the drugs has on him, for example

 he develops a large polystyrene head which is supposed to be a messed up representation of himself. The lighting and video effect relates to what is exactly going on within the video, for example there is lots of slow motion and extra coloured effects to get across to the audience the weirdness and drug effect. The video does not feature the artist and uses the rhythm to anchor the visuals, this is also known as the electronic shaman which is apart of Sven E Carlson's theory. 

The video proceeds on to see him clubbing with lots of good looking girls whilst again in slow motion, the theory from Keazor and Wubenna    Highlights; high frequency of cuts

visual effects ( Clearly seen throughout of this video) 

graphic elements ( Seen all through out the video )

synchronisation of editing to the beat ( The big beats from Seeb) 

This is a form of creating a cheap, good looking budget video. This music video relates massively to these music theorists (K AND W) the most.

There are scenes of sexual objectification , for example it shows the protagonist have sexual intercourse within the club toilets, but as the music theorist Diane Railton and Andrew Goodwin  relates too the woman are only used to gain the attention of common men, this scene can also be seen as interesting as he doesn't react much too it whilst the woman seems to be enjoying her time which evaluates the power men have over women, particularly in this scene as they try to signify the artist's main character.

The music video then comes to a sudden end when he goes into the toilet and sees the drug effect wear off and shows only the protagonist (Without his polystyrene head on) glaring straight into the mirror before cutting out into a credit. This music video was directed by someone called Jon Jon Augustavo.